The movie Gravity, with trailer music by Arvo Part

I've just watched the trailer teaser for the movie Gravity, and what struck me is how they used 'Spiegel im spiegel' by Arvo Part, an Estonian composer who is rapidly gaining prominence in the classical music world due to his simple but beautiful melodies and harmonies. Part's music goes just perfectly with that atmosphere in the silence of space. People love it, as seen by the number of comments asking for the name of the piece.

That got me thinking. Apparently, the world loves classical music when they hear it in movies (for example, the Chairman's Waltz (which would be a great idea for a chamber piece in a concert)). So why do their opinions reverse so drastically for classical music not associated with a movie? The physical conditions are the same: people gather to sit in chairs for over an hour, even two, and 'deviant behaviour' like making noise, talking and moving about are greatly frowned upon. What is different between the two is how the cinema has the added visual storyline component. Is this, then, the key to promoting classical music to a greater audience? To combine the visual and the audio so that they tell a story? Or, to be cynical, is it just because classical music simply doesn't have a budget of tens of millions to market music nowadays?

Perhaps a good project for me would be to make videos, with especially effective or beautiful classical music embedded in them. Viewers would come to view the video and leave feeling curious about that piece that they heard. Classical musicians playing gigs should seriously stop shooting themselves in the foot by continually playing Canon in D which Everyone knows and is completely sick of. If you get the opportunity, why not promote other, slightly lesser known music so that the general public gets to know a greater variety of classical music? It might be even better if you could somehow show the name of the piece while you're playing, and perhaps add in some visuals too. I can totally see a rendition of Debussy's Arabesque No. 1 being played while a video of a waterfall plays on a screen behind, complete with the sounds of the falling water. Ah, I am having ideas for presentations at schools now.